1. A summary of technologies affecting marketing.

Some different types of technologies used in the Marketing career are today are: e-mail, online discussion boards, cell phones, the Internet, blogs, TV’s and Bluetooth. These are all major components of technology used everyday in the Marketing field. All types of technology help to promote and sell products, which is exactly what marketing is about. E-mail helps to connect with anyone in the business world to promote your product. E-mail is also very easy to talk to someone without having to book a meeting and you can receive an answer within seconds. E-mailing can also reach millions of people at a time with a flyer for a new product rather than going door to door. Online discussion boards also play a major role in the marketing field by allowing people to communicate and express ideas to one another over the Internet. You can also network with others very quickly and efficiently. Bluetooth and cell phones are now becoming commonly used in the advertising world as a way to distribute an ad to millions of people quickly over their cell phone. To Bluetooth an advertisement over cell phones you can reach over 1, 000 people at a time and end up getting a few responses from people you may not have been able to reach before by the phone or e-mail. Websites and TV commercial work in similar ways in order to promote a product. By creating a web site solely for your product you can attract millions of customers over the web. TV commercials help promote a product during popular TV shows to attract buyers. Overall Marketing includes many different types of technology that helps reach millions of people. Marketing is based around how technology and how it can help reach people in new ways in order to endorse a product.

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2. A detailed overview of one specific technology having the greatest impact on the workflow, role and evolution of marketing.

I believe that the greatest impact on the workflow, role and evolution of Marketing is the Internet. In order for ads to be made and sent to various newspapers they are produced on the Internet. There are many different software’s used online in order to create these creative ads. Ads are also displayed on many people’s websites in order to promote their product. Many years ago printing press’s would have to be used in order to create hundreds of ads which would be very expensive and time consuming. Today we can print out hundreds of ads in just minutes. The Internet also allows you to create a website to show off your product to potential buyers interested in your product as well as new buyers who may have stumbled across your web site. With a website for your product almost everyone can be informed about what you are selling. Even if a potential customer is on another website if you create an ad to be featured on that web site you can promote your product to a wide variety of people. The Internet also leads to more sales considering that today you can purchase almost anything off the Internet. The Internet can help you target potential buyers by simply putting up an ad or making a website. Through the Internet you can make almost any product sell with the right marketing skills. Overall The Internet plays the greatest impact on the field of Marketing because all Marketing employees use it in order to sell or promote a product. The Internet can connect people from all over the world giving you an amazing opportunity to sell a product.

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3. An assessment regarding the benefits and drawbacks of the new technology.

Through the world of Marketing there are many drawbacks and benefits of using technology. Some of the benefits that technology has on the field of Marketing for example Instead of printing hundreds of newsletters we can now easily and efficiently send them by e-mail and still reach every person. An online discussion is also a great way that technology benefits Marketing. In the field of Marketing people need to be able to get their ideas out and talk to one another constantly. Through an online discussion you can talk to almost anyone in the world by simply posting a question or a comment on how to market a product. Using a blackberry another form of technology keeps people in the marketing world connected to one another. With a touch of a button you can be in touch with colleague or even a Boss that would normally be hard to find in person. Bluetooth a commonly used product on a phone can help you promote a product onto people’s phones with a very low cost. However there are some drawbacks of technology used in Marketing for example although e-mail keeps many people in touch, you wouldn’t want to interview someone over e-mail. As in any type of business people need to be able to interact with each other whether it includes an interview or networking. Interacting with others in person is always more personable and memorable then over the Internet. Although technology is very helpful in Marketing not all of the technology is very easy and user friendly. Having to constantly update and maintain a website can take a lot of time and can be difficult to learn how. Many types of technology take a lot of time to understand in order to use it properly. Overall all technology has benefits and drawbacks however you need to be able to find out which ones work for your business.

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4. A futuristic vision of Marketing and predictions regarding even newer technological innovations will deliver positive change.

A futuristic vision of the Marketing career I believe will have no boundaries. Now days we will advertise any product on anything we can get our hands on. Marketing has always been a very technology based job and as the technology advance’s I believe the job of marketing will advance as well. I can predict that the more technology that is available for us to use we will take good advantage of in order to create amazing marketing ads. I can also predict that marketing firms will begin needing more and more employees to reach the whole world about their product. Many countries I believe will continue and successfully reach other countries or even continents in order to sell a product. As the need for more promoting in foreign countries is needed, the more demand or employees will need to be met. I also believe that the career of marketing will become a more popular job in the future as a more creative side of business. It has been said that the next generation of jobs will be based on the Arts and not so much on traditional business jobs. However traditional business jobs will always be needed I believe marketing lets people be creative and use aspects of business. I also think that young people will want to get involved in the field of Marketing because of the creative aspects of this job. I can also predict that in the future anyone getting involved will need to obtain a lot of information about the Internet and computers in general in order to receive a job in Marketing. Having a wide variety of knowledge of the Internet will be key to become involved in Marketing. Overall the world of Marketing is a great and interesting job to be implicated with for the future.

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